Digital Marketing Manager | UAL Short Courses

9567

UAL Short Courses Ltd
UAL Short Courses Headquarters
UAL - Various sites, London UK
Grade 5
£40,454 - £48,534 per annum

Permanent

Full time - 35 hours per week

3 May 2023 10:00

The opportunity

To develop and deliver an effective marketing and communications programme driving sales and income generation activities for the UAL Short Courses Ltd (UALSC) business, which delivers over 1,800 courses to over 16,500 customers each year. The key objective of the role is to grow the number of students and foster a community of lifelong learners.

The post-holder will lead the strategy for digital marketing channels including performance marketing campaigns for UALSC focused on acquisition and retention. They will manage a small team of digital marketing and editorial content colleagues, delivering engaging digital marketing collateral, campaigns, and web content to with the aim to support prospective students in discovering their creative future with short courses and in turn increase revenue.

About you

The post-holder will provide strategic guidance and management with an aim to achieve or exceed targeted key performance indicators for website traffic growth, sales, social engagement, newsletter sign-ups and other engagement.

The post-holder will have a thorough understanding of growth acquisition strategies, multi-channel performance marketing strategies and tracking technologies, and an ability to innovate in audience engagement, conversion, and retention.

If you have any queries about this role or need any reasonable adjustments for your application, please contact Twinkle Brahmbhatt, Senior Resourcing Adviser via email at RKEEstaffrecruitment@arts.ac.uk.

What we offer

 

We are UAL Short Courses

 

Our culture

 

This opportunity is closed to applications.