UAL's Student Marketing and Recruitment department is looking for a Marketing Executive to play a key role in UAL’s student recruitment process, ensuring we continue to attract the best talent that makes UAL one of the top 6 universities in the world for art and design.
A key member of the Marketing team, you will support the University in realising its student recruitment targets by reaching quality prospective students in both domestic and international markets, advocating a first class student experience that begins at enquiry.
With guidance from the Marketing Manager and together with colleagues across the Student Marketing & Recruitment Department and University, you will undertake the planning, implementation and evaluation of marketing campaigns for student recruitment at foundation, undergraduate and postgraduate taught levels within UK, EU and international markets. For maximum engagement you will utilise market research and intelligence in your approaches and champion the principles of Customer Relationship Management (CRM).
To be successful in this role, you will have experience working in a marketing role, with a demonstrated knowledge of both digital and traditional marketing principles and techniques.
You will have proven experience of developing and implementing operational marketing plans, along with experience creating both digital and print content assets that support marketing acquisition campaigns. Experience using Content Management Systems (CMS), knowledge of practices for Search Engine Optimisation (SEO), and the ability to monitor, interpret and report on data and metrics for marketing campaign evaluation is also key to the role.
Highly organised and able to work to deadlines, you will have excellent interpersonal skills and the ability to develop effective working relationships with a wide range of colleagues and stakeholders.
In return, we offer a competitive employment package including a salary that reflects working in London, generous annual leave, an attractive pension scheme, and a commitment to your continuing personal and career development in an environment that encourages creativity, diversity and excellence.
If you have any queries, you may contact ADS Recruitment Team, email ADSRecruitment@arts.ac.uk or telephone: 0207 514 9627.