Marketing Campaigns Executive

4609

London College of Fashion
College Office
LCF - John Prince's St, London UK
Grade 4
£33,653 pa

Permanent

Full time - 35 hours per week

25 September 2018 23:55

The opportunity

As a member of the Communications team within Internal and External Relations (IER) at London College of Fashion, UAL, the Marketing Campaigns Co-ordinator will support the College in reaching its recruitment targets by attracting quality students from UK and overseas markets to study at UAL. This role will form a bridge between the Communications team and the Student Engagement team.

You will undertake the planning, implementation and evaluation of marketing campaigns for student recruitment at undergraduate and postgraduate levels within UK, EU and international markets. For maximum engagement you will utilise market research and intelligence in your approaches and champion the principles of Customer Relationship Management (CRM).

You will use market research as well as an understanding of the higher education market to seek out new audiences for the College, using a multi-channel approach to test and evaluate the best places to reach those audiences and liaising with media agencies where necessary. You will also work to maximise the opportunities from LCF’s events programme by bringing new audiences to the College.

About you

You will have demonstrable experience working in a marketing role, using traditional and digital techniques. You will have a successful track record in running advertisements and campaigns, including collaborating with multiple stakeholders, setting objectives and providing end of campaign reports. Experience in cultural, fashion or creative industries is desirable but not essential.

In return, University of the Arts London offers generous leave, a final salary pension and a commitment to your continuing personal development and training in an environment that encourages excellence, creativity and diversity.

If you have any queries you may contact the LCF Staffing Team, email: vacancies@fashion.arts.ac.uk

What we offer

 

We are UAL

University of the Arts London is a vibrant world centre for innovation, drawing together six Colleges with international reputations in art, design, fashion, communication and performing arts.

London College of Fashion is extremely proud to be a global leader in fashion education, research and consultancy. Much of its success is down to its dedicated employees, and you will play an important role in shaping future creative professionals, and impact on the future of so many creative industries. Join us as we embark on an exciting journey over the next four years and beyond. By 2022 London College of Fashion will move to the Stratford Waterfront, as part of a new cultural hub in the Queen Elizabeth Olympic Park.

Our culture

 

This opportunity is closed to applications.