Marketing and Communications Manager
5 December 2022 18:00
We are seeking a dynamic and motivated individual to appoint to the role of Marketing and Communications Manager.
As the Marketing and Communications Manager, you will manage all of our branding and communications at UAL Short Courses. UAL Short Courses deliver specialist creative industry courses directly to the public, so you need to be comfortable in a customer focussed environment.
You will develop and deliver an effective marketing and communications programme to drive sales and income generation activities for the UAL Short Courses business, which delivers over 1,800 courses to over 16,500 customers each year.
You will support your team to deliver exceptional content across all owned channels, build strong branding and customer acquisition campaigns, strengthen SEO across UAL Short Courses webpages, and ensure all sales activity is optimised and trackable.
You will be responsible for a specific brand and product portfolio and will lead on specified marketing and sales channels and/or projects across the business.
For the fourth year running, University of the Arts London is the world’s second University for Art and Design in the QS World University Rankings® 2022. Our diverse and talented community comprises over 5,000 academic, professional, and technical staff. Together we are committed to social purpose. This includes creating a better and more sustainable world and championing race equality. We offer an extensive range of courses in art, design, fashion, communication and performing arts. Our graduates go on to work in and shape the creative industries worldwide.
We offer highly creative working environments that inspire staff across all areas to fulfil their potential and continuous training to further develop their skills and expertise. We also offer hybrid and flexible working practices, and excellent staff benefits to improve your work life balance including family friendly, inclusive employment policies, flexible working arrangements and Staff Support Networks. We welcome applicants from diverse backgrounds, including race, disability, age, sex, gender identity, sexual orientation, religion and belief, marriage and civil partnership, pregnancy and maternity, and caring responsibility.
You will have significant marketing and communications experience, ideally with an e-commerce focus. You will need a track record in delivering engaging and compelling marketing campaigns across all forms of media, with the user experience and journey always at the forefront of your mind.
You will have a thorough understanding of current digital media, marketing channels, and tracking technologies, and an ability to innovate in the creation of multi-channel performance marketing campaigns. You will have the ability to plan and prioritise your workload effectively to achieve short and long-term objectives.
In return, UAL Short Courses offers generous leave, an attractive pension and a commitment to your continuing personal development and training in an environment that encourages excellence, creativity and diversity.
If you have any queries about this role or need any reasonable adjustments for your application, please contact Twinkle Brahmbhatt, Senior Resourcing Adviser via email at RKEEstaffrecruitment@arts.ac.uk or 020 7514 2965.
UAL is committed to creating diverse and inclusive environments for all staff and students to work and learn – a university where we can be ourselves and reach our full potential. We offer a range of family friendly, inclusive employment policies, flexible working arrangements and Staff Support Networks. We welcome applicants from diverse backgrounds, including race, disability, age, sex, gender identity, sexual orientation, religion and belief, marriage and civil partnership, pregnancy and maternity, and caring responsibility.
Candidates are advised to submit applications early.
This opportunity is closed to applications.