Student Recruitment Content Manager

3880

Academic Development and Services
Student Marketing and Recruitment
UAL - High Holborn, London UK
Grade 5
£37,265 - £43,550

Permanent

Full time - 35 hours per week

12 January 2018 23:55

2018-01-22T00:00:00

The opportunity

This role will coordinate and support the production of engaging student marketing and recruitment content for use across channels used by prospective students, for example print prospectuses; web; digital acquisition and engagement campaigns; CRM communications, and conversion campaigns delivered at pre and post-application stages of the student journey. You will also work collaboratively across the department to bring content marketing expertise to the annual development of coordinated market plans targeting UK, EU and international prospective student audiences.

You will have a high level of understanding of current digital media, tools, and technologies, an appreciation of high print production values, and an ability to innovate in the creation of print, digital and web content, bringing this knowledge and expertise to the creative development, design and publishing of UAL’s student recruitment marketing materials.

Working together with other Marketing team colleagues, particularly the Market Analyst, you will use audience insights to help continually develop more effective and engaging multichannel student marketing and recruitment content. With guidance from the Head of Marketing, you will manage, support and develop a small content, design and publishing team, and supervise freelance staff as required. 

About you

You will work collaboratively across the Student Marketing and Recruitment department to ensure the provision of engaging and relevant student marketing and recruitment content for use across all channels used through the prospective student journey, for example print materials; web; prospectuses, digital acquisition and engagement campaigns; CRM communications, and conversion campaigns delivered at pre and post-application stages of the student journey.

You will be educated to degree level or above and have knowledge of how to devise print and digital student marketing and recruitment content strategies. You will also have knowledge of print, film/video, photography, and digital media, with a good understanding of how to use these platforms most effectively to reach and engage audiences.

Experience of using a variety of methods to engage an audience and win understanding and support; able to use a range of approaches to achieve student engagement, and to tailor information in terms of content and format.

You will have experience of developing student recruitment marketing content and delivering multichannel creative content, including asset gathering, design, film, photography and copywriting as well as briefing and managing the creative process, and nurturing working relationships with external agencies and creative suppliers.

You will have experience of managing budgets and assessing return on investment in relation to all stages of the creative and production process, as well as building effective internal working relationships and of managing a small team and/or coaching or mentoring staff and a proven ability to work independently without direct supervision.

You will have experience of delivering marketing content within higher education, and in particular within a Student Marketing and Recruitment context which is desirable but not essential.

This opportunity is closed to applications.