CRM Support Officer

3693

Academic Development and Services
Student Marketing and Recruitment
UAL - High Holborn, London UK
Grade 3
Starting salary of £28,274.00 per annum. Future earning potential up to £34,515.00

Permanent

Full time - 35 hours per week

7 January 2018 23:55

The opportunity

Reporting to and working closely with the CRM Manager, the post-holder will administer the implementation of the University’s CRM strategies and practices for student marketing and recruitment across its UK, EU and international markets.

Working collaboratively with colleagues across Student Marketing and Recruitment, Colleges and other departments across the University, the post-holder will play a key role in ensuring that UAL achieves a first class prospective student experience from enquiry through to enrolment, working to promote the delivery of high levels of customer service and the use of appropriate CRM technologies, systems and processes to convert prospective enquirers to applicants and enrolments. Prospective student CRM activities include (but are not limited to) enquiry handling, student recruitment event management and enquirer/applicant communications.

The post-holder will be provide day-to-day administrative support for the University’s CRM system(s) associated with prospective student marketing and recruitment activities for pre-degree and degree-level study. This work includes delivering advice, support, guidance and training to all system users; monitoring users to ensure correct and efficient use of the system; assisting the CRM Manager with deploying system developments and upgrades; producing insight reports utilising data held within the CRM system; and participating in a Student Marketing and Recruitment (SM&R) CRM Practitioners’ Group forum. 

About you

Specialist Knowledge/ Qualifications

  • Educated to further education level or equivalent in any subject related to marketing or communications. 

Relevant Experience 

  • At least one years’ experience working in position where duties included system administration.
  • Experience of working in the higher education sector is desirable.
  • A basic understanding of CRM practices and theories.
  • Awareness of the incoming General Data Protection Regulation (GDPR) and how it impacts on CRM activities.
  • Ability to undertake CRM system administration including user support and training, implementing system upgrades, and deploying system developments.
  • Ability to monitor, interpret and report on data and metrics associated with CRM performance. 
  • Ability to build effective internal working relationships across all levels of seniority and functions.
  • Ability to build effective external working relationships with consultants and technical developers.
  • Ability to work independently without direct supervision. 

Communication Skills

  • Communicates effectively orally, in writing and/or using visual media.

Planning and Managing Resources

  • Plans, prioritises and organises work to achieve objectives on time.

Teamwork


  • Works collaboratively in a team and where appropriate across or with different professional groups.

Student Experience or Customer Service


  • Provides a positive and responsive student or customer service.

Creativity, Innovation and Problem Solving 

  • Uses initiative or creativity to resolve problems.

In return, University of the Arts London offers generous leave, an attractive pension and a commitment to your continuing personal development and training in an environment that encourages excellence, creativity and diversity. 

If you have any queries you may contact the Academic Development and Services via email: ADSRecruitment@arts.ac.uk or telephone: 020 7514 2965.

At UAL, everyone's identity matters. We are committed to creating a supportive and inclusive environment for all our diverse students, staff, and the creative and cultural sector partners with whom we engage. We aim to take every opportunity to progress equality and diversity, and celebrate the enrichment this brings to our community. 

Candidates are advised to submit applications early to avoid disappointment as we reserve the right to close vacancies prior to the advertised closing date.


 

This opportunity is closed to applications.